Casio Men's 'G Shock' Quartz Resin Casual Watch, Color:Black (Model: GA-710GB-1ACR)

Brand StoryCasioWith the launch of its first watch in November 1974, Casio entered the wristwatch market at a time when the watch industry had just discovered digital technology. As a company with cutting-edge electronic technology developed for pocket calculators, Casio entered this field confident that it could develop timepieces that would lead the market.Today, Casio is focusing its efforts on solar-powered radio-controlled watches: the built-in solar battery eliminates the nuisance of replacing batteries, atomic timekeeping means the users never have to reset the time. Recently, Casio launched a series of Bluetooth watches that sync to the users cell phone to automatically update the time. Casio is always moving time forward.Product DescriptionCasio Men's 'G Shock' Quartz Resin Casual Watch, Color:Black (Model: GA-710GB-1ACR)From the ManufacturerFrom G-SHOCK, the watch brand that is constantly setting new standards for timekeeping toughness, comes the GA-710 analog/digital combination model. Multi-dimensional hour and minute hands look as if they were carved out of a piece of metal for a powerful and bold design. The new form of these watches not only improves reading, it also projects a feeling of toughness. A front button at 6 o'clock adds to the dynamic, leading-edge styling. All the practicality of the analog-digital format, high-brightness LED illumination, a hand shift function and much more all add up to the best in timekeeping convenience. A 3D face combining with a distinctively tough design makes the GA-710 models look dynamic and tough.